Signal

How ready is your marketing for the next stage of growth?

Eight questions. About three minutes. Your score straight away.

Start your Signal
Kergo Signal

What Signal measures

Six dimensions, each one a place where growth-stage marketing commonly comes unstuck. Eight questions cover them, with two questions each on the two that carry the most weight.

Click below to learn more.

PositioningAudiencePrioritiesDemand genMeasurementAI adoption

How it is scored

Each question scores 1 to 5 against a written description of what that level looks like in a real business, rather than a rating you give yourself. The eight are weighted and combined into a single score out of 10.

The score puts you in one of four bands:

1–2

Fragmented

Marketing is running in more directions than the business can support.

3–5

Functioning

The parts work, but they aren't pulling in the same direction yet.

6–8

Focused

Marketing is aimed at the right things. The question now is depth, not direction.

9–10

Compounding

The system is working. Each stage is making the next one easier.

Start your Signal

Your score and band the moment you finish the eight questions. No email needed to see it.

There's no cost, and no catch: if the report points to something Kergo could help with, we'll say so. If it doesn't, we'll say that too.

The report follows by email and includes the reasoning behind each of the six scores, and three prioritised actions ranked by what would move the number most. Every report is read and edited before it goes out, so allow up to a week.

Eight questions, about three minutes. You'll see your score at the end.

Start your Signal

This site uses Google Analytics to measure visits and traffic sources. See our Privacy Policy for details. Privacy Policy