01
Global Scale
Marketing leadership, 30+ markets
Marketing leadership inside global multinational businesses, covering brand, digital and partnership strategy at enterprise scale, across very different market conditions.
Enterprise perspective
20+
Years marketing leadership
£1.1B+
EMEA revenue
30+
International markets
Marketing Advisory
Marketing focused on
what your business needs next.
Turning marketing into commercial growth.
20+
Years marketing leadership
£1.1B+
EMEA revenue
30+
International markets
Kergo starts with the business: what you're trying to achieve, where the opportunities are, and what needs to happen next.
For growth-stage technology and B2B businesses, Series A to C, post-raise or PE‑backed. Not headcount, not an agency: a decision your team can act on, the reasoning behind it, and a defined end.
Strategy · GTM · AI
Marketing strategy & growth advisory
Kergo works alongside your existing team. Three areas, usually in this order.
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01
Diagnose what's constraining growth
Structure, spend, channels or the story. Often it's an area that's been overlooked.
You leave knowing what to fix first, and what to stop, with the reasoning behind both so the leadership team can defend it.
02
Sharpen positioning & go-to-market (GTM)
Clarify what you sell and why it matters, then get marketing, product and sales sharing the same commercial story.
When everyone contributes to the narrative, nobody owns it, and this can quietly erode brand trust. This helps to put it back in focus.
03
Apply AI where it earns its place
Where AI genuinely improves marketing effectiveness, speed and decision-making, instead of adding noise.
Layering AI onto a system that isn't working produces faster chaos, not transformation. Fix what's underneath first, then let AI do its job.
Where experience comes from
From 20+ years leading marketing inside global multinational businesses and advising leadership teams.
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02
Cross-Sector
Consumer, technology and B2B
Brand-led and performance-led businesses, in categories with very different economics. Pattern recognition comes from seeing what actually transfers between them, and what doesn't.
Commercial pattern recognition
03
Applied AI
Judgement on where AI belongs
Practical experience of where AI genuinely improves marketing judgement, speed and effectiveness, and just as importantly, where it doesn't.
Strategy, not hype
Experience across
How We Work
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01
The Diagnostic
3 weeks, fixed fee
A deep dive into what's constraining growth, with a prioritised set of decisions and the reasoning behind each. Ends with a decision the leadership team can act on.
A structured review that tests business assumptions against evidence.
Root cause, not symptoms
02
The Engagement
12–16 weeks
The core of the work. Diagnose what's limiting growth, prioritise the decisions that matter most, and steer the effort towards the business objectives. We stay with it until it lands, then work with you through the handover.
Builds on the Diagnostic to set a clear direction and point resources at the goals that matter.
Clear direction
03
Advisory
Ongoing, monthly
Continued senior perspective for a leadership team that already has direction and wants it pressure-tested. Deliberately light: not headcount, not delivery.
Senior counsel on live decisions and changing conditions, calibrating the strategy as objectives shift and the business moves.
Senior, not headcount
Where Kergo fits
Kergo works alongside your team to build a strategy that aligns to your business goals.
Kergo isn't the right fit when the business needs someone in the seat day to day, or when the fundamentals are strong and the returns are simply the returns. Where that's the case, we say so, name a better alternative, and offer an introduction.
A fractional CMO gives you part-time headcount: someone in the seat, running marketing day to day. An agency gives you more output, against the direction you already set. Kergo works alongside your team to build a strategy that aligns to your business goals.
Kergo is the wrong answer when the problem is execution capacity rather than direction, when the business needs someone in the seat day to day, when there's no leadership sponsorship for change, or when the fundamentals are strong and the returns are simply the returns. Where that's the case, we say so, name the better alternative (an agency, an in-house hire, a fractional CMO) and offer an introduction.
Kergo
- What you get
- A decision, and the reasoning behind it
- Time period
- 12–16 weeks, with a defined end
- Who owns it after
- Your team
| Agency | Fractional CMO | Big consultancy | |
|---|---|---|---|
| What you get | More output | A part-time operator | A large report |
| Time period | Ongoing retainer | Ongoing, embedded | 6+ months, a team |
| Who owns it after | The agency | The individual | The consultancy |
Not sure which fits? Book a 30-minute call and we'll tell you, including if the answer is none of them.
A scored read on your marketing and AI readiness.
Eight questions. About three minutes. Your score straight away.
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About Kergo
Founder
Gurmit Chouhan
20+ years leading marketing across global brands and strategic partnerships.
I founded Kergo on a simple idea: start with the business, not with marketing. Understand what you're trying to achieve, then work out how your marketing can help you get there.
That thinking is built on 20+ years leading marketing inside global multinational businesses, across very different markets and categories. I put that perspective in the room to help you achieve it.
“It was wonderful to see the level of depth he brought into understanding why buyers say yes.”
Questions worth asking
A fractional CMO is usually part-time headcount, embedded in your team and carried on an ongoing basis. Kergo works differently to a typical marketing consultant too: it's an outside advisory engagement with a defined end, we diagnose what's limiting growth, reset the strategy with you, and hand it back for your team to run. If what you actually need is someone to run marketing day to day, a fractional CMO is the better answer and we'll tell you so.
Mainly growth-stage businesses where marketing has grown faster than the structure around it, typically B2B and technology or SaaS, often Series A to Series C and post-raise or PE-backed. The common factor isn't size or funding stage, it's a leadership team that senses marketing should be contributing more to revenue than it currently is.
Usually, no. We work alongside your marketing director, agency or in-house team, setting the strategy they then own. Where there's no one in that seat yet, we shape the strategy first so whoever you hire starts with clarity, and so you know what you're actually hiring for.
Every engagement is scoped individually, based on the work involved and how long it takes. There's no fixed price list, so get in touch for project-specific pricing. You'll receive a clear proposal after the first call with full visibility on cost.
Usually on efficiency of marketing investment rather than incremental spend. Most growth-stage businesses aren't underspending on marketing, they're spending against a model built for an earlier stage of the company. The commercial case is normally about reallocating what's already being spent, and giving the board a marketing function they can actually hold to account.
The core engagement is usually 12–16 weeks, which is enough time to diagnose what's limiting growth and reset the strategy with you. Engagements are built to end, though there's usually a case for staying close afterwards.
Both. The core of the work is marketing strategy: positioning, growth, and go-to-market. AI matters because it's changing how marketing gets done, but layering it onto a system that isn't working just produces faster chaos.
You'll hear back within 24 hours to set up a 30-minute call. That call is a real conversation about your business, not a sales pitch.
Contact Us
Right for you?Growth-stage technology and B2B businesses, usually Series A to Series C, post-raise or PE-backed.
Book a 30-minute strategy call
Book a call30 minutes. We’ll go through what’s actually happening with your marketing, and by the end you’ll know whether this is the right next step.
Prefer to email first?
Drop us a note about what you’re facing. We’ll come back to you within 24 hours.
hello@kergo.uk →